Are you an administrator of a prominent Facebook group or an influencer with substantial engagement?
If so, we invite you to consider a partnership that could be mutually advantageous. Recent research reveals that prize draws are highly effective in boosting influencer engagement and brand visibility.
According to a study published in Marketing Week, nearly 75% of the UK population entered a prize draw or competition in the past 12 months, with over a quarter participating at least once every two weeks. Prize draws appeal to a broad demographic, with engagement spread across various age groups and social media channels.
For example, Volkswagen UK found great success in offering a low-value yet relevant prize – a Campervan tent – which struck a nostalgic chord with their audience. This campaign generated one of their highest levels of social media engagement, proving that a well-chosen prize can lead to better results than high-value alternatives.
Another compelling example is Philips UK, which regularly runs prize draws as part of their social media content strategy. This has helped them reward loyal followers and increase fan engagement, with targeted campaigns on Facebook and Twitter driving significant growth in their online community.
We offer not only financial benefits but also handle all aspects of legal compliance, software, studio setup, and presentation, allowing you to concentrate on what matters most to your audience.
Our team works closely with partners to ensure that prize selection, marketing tone, and promotions align with your brand’s culture. With decades of senior management experience, we can assist with as much or as little of the planning and execution as needed to create a memorable and successful event.
Get in touch:
If you are interested in exploring this opportunity further, please contact us to discuss how we can make it a reality.
