Are you interested in organizing an event for your audience?
Prize draws have been consistently validated as an effective marketing strategy. Research highlights that consumers are more likely to enter competitions when they perceive higher odds of winning. Surprisingly, lower-value and more attainable prizes often outperform large, high-value rewards in generating engagement. For example, only 17% of consumers expressed interest in winning a trip to the 2014 World Cup, while 45% were more inclined to enter for household appliances, showing that everyday items can have greater appeal than exotic, high-ticket experiences.
One of the most successful case studies involved Volkswagen’s ‘Play the Road’ campaign, where they offered participants a chance to test-drive a VW track car that transformed their driving into a personalized music track. The campaign generated over 500,000 video views in six days, proving that a creative concept combined with a unique prize can capture significant attention and engagement.
We offer two strategic options: you may partner with us within our established weekly model, allowing you to leverage our audience at no additional cost, or opt for a fully customised, white-label strategy tailored to your specific requirements and objectives.
Our services include comprehensive management of legal compliance, software, studio setup, and presentation, thereby enabling you to concentrate on acquiring new customers.
With several decades of senior management experience, our team can provide the necessary support for both planning and executing a highly impactful event.
If you wish to explore this opportunity further, please contact us to discuss how we can collaborate to achieve your marketing goals.
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Ready to get started? Contact us today, and let’s make your brand the star of our next prize draw!
